Instagram for business: Marketing on Instagram Campaign

Facebook — 2.96 billion Monthly Active Users (MAUs).

Personal Sharing: Many individuals use Instagram to share moments from their daily lives, such as travel experiences, special events, food, fashion, hobbies, and more. Users can upload photos or videos, apply filters and editing tools, and add captions to accompany their posts.

Visual Storytelling: Instagram provides a platform for visual storytelling. Users can create a series of photos or videos in a slideshow format known as “Instagram Stories.” Stories disappear after 24 hours, allowing users to share moments that may not necessarily be as polished or permanent as regular posts.

Influencer Marketing: Instagram is widely used by influencers and content creators to build their personal brands and engage with their followers. Influencers collaborate with brands and promote products or services through sponsored posts, product reviews, and affiliate marketing. They often have a large following and use their influence to shape consumer opinions.

Business Promotion: Many businesses use Instagram as a marketing tool to promote their products or services. They create an Instagram business profile and share visually appealing content to engage with their target audience. Businesses can utilize features such as Instagram Shopping to tag and sell products directly from their posts.

Community Building: Instagram allows users to connect with like-minded individuals by following accounts and engaging with their posts through likes, comments, and direct messages. It provides a platform for building communities, sharing interests, and discovering new content creators or influencers.

Visual Discovery: Instagram’s Explore page showcases personalized content recommendations based on a user’s interests, accounts they follow, and engagement patterns. This feature helps users discover new accounts, trends, and content that align with their preferences.

Creative Expression: Instagram offers various creative tools such as filters, editing options, and stickers to enhance and personalize posts. Many users use Instagram as a creative outlet to showcase their photography skills, artistic endeavors, or unique perspectives.