Digital PR has many direct and indirect benefits to businesses. Here are the main benefits:

Improve SEO and rankings — Publishing on high-authority websites and getting links to your website will push you up the rankings for your target keywords. The higher up you rank on Google, the more traffic will come to your website.
Boost website traffic — The more people reading about your business and sharing your content on social media, the more people there will be visiting your website.
Build brand trust — Useful, high-quality articles that are SEO-friendly will signal to search engines that you’re a credible source of information, while having your products or services reviewed by bloggers will increase trust in your brand.
Generate leads — The more people reading about your products and clicking through to your website, the more leads you will generate.
Increase sales — A digital PR campaign should generate leads, and quality content on your website will channel those leads through a conversion funnel and turn them into paying customers.

Sizing up your budget will help determine which influencer tiers you decide to partner with. With larger budgets, your brand can achieve the wide reach of mega- and macro-influencers. With lower budgets, your brand can work with a smaller set of micro- and nano-influencers. Or, you can opt for the middle ground option with mid-tier influencers.

Prices will vary across industries, but mega-, macro-, and mid-tier influencers can command thousands, tens of thousands, or even hundreds of thousands of dollars for a single sponsored post. This is because they can offer wide impact for a single post.

Nano-influencers, on the other hand, charge nominal fees or only require product exchange, while micro-influencers may cost anywhere from twenty bucks to several hundred dollars per post. In either case, both are useful for targeting more niche audiences. They also represent much smaller reach and more work for the brand to drive the same impact across multiple influencers.

Influencer Types
1. Celebrity 5 millions + Followers
2. Mega 1 – 5 millions Followers
3. Macro 500K – 1 millions Followers
4. Mid Tier 50K – 500k Followers
5. Micro 10K – 50k Followers
6. Nano 1K – 10k Followers

INSTAGRAM
Instagram influencer marketing strategy
Instagram has exploded in the last few years, and recently exceeded 1 billion users. This was announced in tandem with the launch of IGTV (Instagram TV), which along with Instagram Stories represents a concerted effort by Instagram to push into the video space. Collaborating with top Instagram influencers is a great way to position your product or service in a visually striking and highly personalized way. It tends to have a high concentration of influencers in fashion and beauty, travel and hospitality, lifestyle, fitness, food and other verticals.

YOUTUBE
YouTube marketing strategy example
YouTube has many prominent influencers across entertainment, music, gaming, beauty, technology, and entertainment. It offers a unique channel for them to unbox physical products, or to enjoy an experience live in front of a large audience. That, coupled with the ability to easily embed links, makes YouTube influencer marketing campaigns effective for both branding and direct-response campaigns. Still, the video medium is no longer unique to YouTube, and can be explored through Twitch live streaming and Instagram Stories / IGTV as well.

FACEBOOK
Facebook marketing strategy
With over 2.2 Billion users, Facebook has the largest global reach of any channel. Their audience generally tends to skew older on average than Instagram or Twitch. Traditionally, Facebook fell behind other social networks in fostering influencers, but more recently they doubled down with a proprietary Brand Collab Manager for companies who want to partner with creators.Facebook Live videos, watched 3x longer than standard videos, are used by top influencers to reach Facebook’s global audience. While many influencers use Facebook as a secondary channel, a few have built their primary following on Facebook.

TWITCH
Twitch influencer marketing
Live-streaming platform Twitch has gained rapid traction amongst gamers in recent years. Over 15 million viewers spend an average of 95 minutes per day on Twitch, which represents over double the time spent on any other social channel.A slew of brands have stepped in to leverage this engagement — largely gaming companies, although brands like Coca-Cola, Old Spice, South Park Studios and KFC are experimenting with Twitch influencer sponsorship as well. Twitch is emerging quickly, and represents a powerful new channel for brands looking to innovate and reach highly attentive audiences.

BLOGS
blogging influencer strategy
Blogs became the very first influencer marketing channel when food, lifestyle, and mommy bloggers began partnering with brands in the early 2000’s. Blogs generally provide access to an older demographic (25-49 year olds) and allow for more lengthy, narrative storytelling. For brands, partnering with bloggers can also be a great way to drive brand awareness, sign-ups, website traffic, promotions, and other direct-response KPIs. Successful sponsored blogs also have the unique advantage of building organic search traffic over time, meaning a single blog post could lead to ongoing returns over several years as it appears in search engine results.