Digital marketing strategy is the series of actions that help you achieve your company goals through carefully selected online marketing channels. These channels include

• Paid Media,
• Earned Media,
• Social Media and
• Owned Media,

and can all support a common campaign around a particular line of business.

Low cost:
Marketing and advertising cost is one of the biggest financial burdens that businesses have to bear.

Huge return on investment:
Email marketing or running advertising campaigns on social media platforms cost little when compared to traditional marketing techniques.

Easy to measure:
Email marketing software allows users to track the performance of their emails; they can know how many were delivered, how many were read and learn all about their conversion rates. Google Analytics is a very effective tool for measuring specific goals to be achieved on a website or blog. Google AdWords manager allows users to monitor the performance of their ads on Google search; they can know how many people viewed their ads and learn all about their conversion rates.

Brand development:
A well-developed website, a blog featuring quality and useful articles, a social media channel that is highly interactive are some of the ways by which a business can build its brand.

Easy to share:
Most digital marketing channels feature sharing capabilities which allow campaigns and articles to be shared with multiple followers.

Precise targeting:
targeted campaigning where ads are presented to customers based on their preferences or initial action. Take, for instance, transactional emails (order confirmation emails, receipt, password reset) which will only be sent to customers following their action towards the business.

Global:
This has been made possible via digitization. Digital marketing allows ad campaigns to be visible in any part of the world. This gives small start-ups the rare opportunity to go global via the immense exposure provided.

Segmentation:
Not only does marketing over digital platforms allow campaigns to be targeted at specific customers, it also allows for customer segmentation. Segmentation is the process in which large customer groups are further broken down into smaller groups of customers according to a particular classification.

Greater engagement:
The cyber world is getting noisier by the day, and any product or service that your business offers is most likely also being offered by thousands of other businesses. Advertising, Website Analytics.

Prakash Srivastava work on retainer basis as a digital marketing consultant from New Delhi, started his career as “Web Developer” from Bangalore, having its PAN India presence with over 19 years of domain experience has made his mark on the internet in handling clients from various industry.

His managed services start from the beginning of your project to help you with the best solutions to develop, implement, track and optimize your digital marketing campaigns across all digital channels to build and manage your online business growth.

Online marketing is a kind of marketing that is constantly evolving and changing. As an online marketer, he helps you to define your goals by understanding your business in depth with detailed discussion on the topics

• What are you trying to achieve?
• Who is the target audience?
• what is the budget?
• What is the estimated length of time for the campaign? and more.

To achieve the same, he do an analysis of your market size and demographic along with potential and established competition and channelize different types of online marketing channels. He plan ways to advertise your product and services by understanding what your consumer needs and what they are searching online.

To give a start, simply send me an email (info@prakashsrivastava.com) or WhatsApp (+91 80046 79018) a message in details, we can then proceed our discussion further.

If you are based in Delhi, Noida, Gurgaon, Ahmedabad and lucknow region, we can fix up a place which is central to our location and discuss your project.

If you based out of Delhi or India then we can have a video skype call which is as good as a face to face meeting nowadays.

You can also fill the query form or you can directly call at +91 9971440486.