Buyer Personas

Buyer Personas

Regardless of how long you’ve been doing digital marketing, it’s wise to think about buyer personas. Do you have personas? Are they accurate and up to date? You can find tools like buyer persona templates from a lot of sources. HubSpot’s buyer persona...

Keyword Research

Once you know your personas, it’s time to start understanding how they’ll find you online. When you have a question or want to find something online, where do you go? Your potential audience goes to search, too. This is why search engine optimization (SEO) has become...