by Prakash Srivastava | Jul 29, 2020 | Digital Marketing Strategy
In addition to managing your contacts, you’ll want to use tried-and-true tools like email messaging to lean into digital marketing today. For the modern marketer, email marketing continues to deliver results. It’s a vital strategy for marketing and sales teams in...
by Prakash Srivastava | Jul 29, 2020 | Digital Marketing Strategy
Once an audience finds you and engages with your brand, now what? How will your marketing and sales teams manage the contact data and interactions? A good digital marketing strategy needs to include a top-notch customer relationship management tool (CRM). As HubSpot...
by Prakash Srivastava | Jul 29, 2020 | Digital Marketing Strategy
You can’t improve what you don’t measure. Tracking engagement on your digital marketing efforts is an essential part of carrying out your strategy. Your CMS should include its own analytics tool as well as integrate with the most popular analytics tools like Google...
by Prakash Srivastava | Jul 29, 2020 | Digital Marketing Strategy
Google constantly tweaks and evolves its search algorithms. You’ll find no shortage of factors that influence your ranking. While it may be difficult to know every off-page factor that plays into your search rankings, you can be sure that on-page search engine...
by Prakash Srivastava | Jul 29, 2020 | Digital Marketing Strategy
The content you publish is the backbone of your engagement with your buyer personas. In the same way, publishing tools are the core of any quality CMS. A good CMS will adapt to the type of content you want to publish – everything from short news items to longer...
by Prakash Srivastava | Jul 29, 2020 | Digital Marketing Strategy
SEO Content WritingSEO content is any content created with the goal of attracting search engine traffic. What to do:-Keyword Research, Keyword Optimization, Content Organization, Content Promotion, SEO content can include any of the following: Product Pages, Blog...
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