Throughout my years as a digital marketer, I have learned that knowing the trends isn't enough. You must also learn how to effectively use and apply them to your digital marketing efforts. While execution may seem a bit daunting, it doesn't have to be. Here, I've...

Here at Impulse Creative, we’ve jumped into the podcasting pool with both feet. While we’re not always counting on direct ROI tied to sales, we know that building an audience is critical in today’s relationship economy. We have shows like 15 Minute Strategy...

Video continues to grow in popularity and power in marketing. With so many people gravitating to video for information and entertainment, brands who fail to include it in their digital marketing strategies will be left in the dust. So, how can you help your business...

You can’t improve what you don’t measure. Any digital marketing plan worth its effort includes analytics. But what about taking that data and visualizing it? How do you show your C-Suite updates? Dashboards have become all the rage in so many aspects of business, and...

Here’s one you don’t think about until you’re ready to publish a blog post you’ve worked for two days and you’re proud to share because you know it’s going to change someone’s life and bring your business leads… Then all of a sudden you realize you don’t have images...

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In addition to managing your contacts, you’ll want to use tried-and-true tools like email messaging to lean into digital marketing today. For the modern marketer, email marketing continues to deliver results. It’s a vital strategy for marketing and sales teams in...

Once an audience finds you and engages with your brand, now what? How will your marketing and sales teams manage the contact data and interactions? A good digital marketing strategy needs to include a top-notch customer relationship management tool (CRM). As HubSpot...

You can’t improve what you don’t measure. Tracking engagement on your digital marketing efforts is an essential part of carrying out your strategy. Your CMS should include its own analytics tool as well as integrate with the most popular analytics tools like Google...

Google constantly tweaks and evolves its search algorithms. You’ll find no shortage of factors that influence your ranking. While it may be difficult to know every off-page factor that plays into your search rankings, you can be sure that on-page search engine...