User experience

How your audience positively or negatively interacts with your business online. You’ll frequently hear this term when designing your website, but it applies to all aspects of your digital marketing campaign. This term is one of the marketing terms that focus on...

Marketing automation

Software that enables you to systematize certain marketing processes to save you time and money. Any time you run a digital marketing campaign. Marketing automation is an essential marketing buzzword you’ll learn. When you invest in digital marketing, you’ll quickly...

Key performance indicators (KPIs)

Important metrics that determine the success of your campaign. When you use any digital marketing strategy; all of them require choosing KPIs to indicate success. If you’ve ever met with a digital marketing company, you’ve probably heard them use one of the most...

Earned media

Media that others write about your business, but you don’t pay for it or create it yourself. In blogging or social media marketing. When you’re running a digital marketing campaign, you’ll encounter multiple types of media. There are three types of media: owned, paid,...